In the new digital/social media era one way communication is a thing of the past and every day citizens have all the information and communication tools they need to either advocate for a product, brand or an organization.
Conversely, influencers understand that they can use their powers and platforms to sink those same products, brands, and organizations. Many organizations have learned this the hard way. By not laying the foundation of trust early on, public missteps have resulted in community backlash costing them millions of dollars and even worse a diminished public trust.
The team at Playground PR works with our clients to establish sustainable relationships early, and in many cases is called upon to help new clients reverse negative perceptions and build positive cooperative relationships with target segment communities.