In 2005, this consumer group spent nearly $3 billion dollars on toys and games they also spent 100 billion dollars in education, apparel, entertainment, travel, and consumer electronics. In 2007, African-Americans spent a total estimated $845 billion dollars and is projected to top $1.1 trillion by 2011. Our job is to help our clients tap into this lucrative market.
Understanding and appreciating the nuances in marketing to this very diverse consumer group is integral to the success of any public relations campaign.
The African-American mom is the gatekeeper to getting any consumer products into her home. Playground PR develops campaigns that speak to the sensibilities of this mom.
