Media Relations •Beauty Shop Buzz™•Family Faith Marketing™•Satellite Media Tours•Cause Marketing•Strategic Partnerships•Virtual Brunch n Learns•Parent Press Conferences•Mommy Blogger Retreats•Special Events•Word of Mom and Playground Marketing•Community Engagement•Talent Representation

Beauty Shop Buzz™
If there is one place where Black moms gather to discuss their families, favorite household products, entertainment brands, it is the beauty shop. Playground PR gathers moms in beauty shops around the country to facilitate focus groups in an effort to test a campaign's resonance or a product’s marketability. We identify the right moms and kids to try our clients’ products prior to going to market or sometimes to gain insights on how to improve upon the product.

Family Faith Marketing™
Faith and church is a foundation for many American families. 73 percent of African-American moms identified faith as one of the most important aspects of their lives. Playground PR leverages its relationships with Christian media, groups, and personalities to support faith-based marketing programs developed to reach faithful moms.

Satellite Media Tours
Playground PR has an established partnership with the largest satellite company in the Southeast. As a result of this partnership, Playground PR is able too get satellite trucks wherever our clients are located so that its company spokesperson is able to address multiple markets in the most effective manner.

Cause Marketing

We know that moms prefer to shop with companies that give back. Moms want to know the companies they are spending money with are investing in causes they care about. Additionally, Playground PR understands that cause marketing is not only socially responsible but can also be a highly effective method of building a positive image while helping a charitable organization or social cause gain much needed visibility.

 
Strategic Partnerships
Playground PR help our clients to identify opportunities to increase their visibility with children and the moms and dads that shop for them by matching them with an event, a children’s product or a media opportunity to promote their brand.

Virtual Brunch n Learns
Our virtual brunch n learns gives marketers the opportunity to introduce their brands to targeted moms from anywhere in the world. We arrange a relaxed brunch at a posh location so selected moms can be the first to touch and talk about a new product going to market.

Parent Press Conferences
We know consumer loyalty is based on trust so to mitigate misinformation and we create opportunities for our clients to get in front of targeted moms and share information on new products coming to market, changes in an existing product or service, and to answer questions up recalls. Consumer loyalty is based on trust.

Special Events

 From product launches & retail events to grand openings & anniversary celebrations we have done it all! Playground PR works to ensure our clients’ events are successful by using a hand on approach from conception to completion. And each time, each event is fresh, innovative, and new.

Word of Mom and Playground Marketing

Playground PR has developed a network of “street teams” that go to establishments that children and parents frequent. There they create awareness and promote our clients’ products and services. Whether it is the local colleges & universities or water parks & playgrounds, our street teams create awareness, a buzz, and excitement about our clients’ products, events, and services.  Playground PR’s street teams are the antidotes to conventional characterless marketing!

Community Engagement

It really does take a village, especially when you are talking African-American moms. Developing marketing communication programs designed to reach these moms is something we not only take great pride in but also something we just love to do. Moms prefer to shop for brands that demonstrate a sincere interest in not only selling to her but investing in her community.

Talent Representation

Playground PR represents some of the most precocious and outgoing child performers in the market. We work closely with our clients’ management team to only match our clients with the most strategic and appropriate events and media opportunities available.  We understand that it is an exciting time for the parents and the child entertainer alike. Our job is to help navigate them through the sometimes treacherous waters of the entertainment industry. We make sure that our clients are never put in inappropriate situations.