We Know Moms Knowing the answers to these questions is going to be instrumental in developing a public relations campaign that speaks to the needs and wants of moms--the most influential consumers.
We are former executives and leaders in agencies and large companies with an expertise and passion for multicultural communications, specifically the African-American mom market. We help our clients to develop a dialogue with moms by creating opportunities for authentic engagement.
The most crucial elements of a marketing communications campaign targeting moms is understanding that they are diverse as any other market and that they do not want to be sold--they want to be heard.
Creating a message programs that resonates means answering the essential questions moms require of marketers:
Do You Know What Makes Me Happy
Do You Know What Makes Me Unique
Do You Know What Keeps Me Up at Night
Do You Know What Makes Me the Same
African- American moms control nearly 90% of the family budget and as a total community will spend an estimated 1.5 trillion dollars on their households by 2013. If marketers want a piece of the pie they will have to develop specific programs for this Mommy Market. A mass media approach won’t be effective in reaching this audience.
